Branding for fictitious bike share company. Special attention was used to create not only the branding but giving the bikes a unique look. Pedl bikes were created to function as individual pay station and on bike navigation, which helps avoid traffic accidents by people using phones as navigators.
Left: Logotype description, as well as color swatches. Right: Pattern application and inspiration 
Left: Bikes function as pay stations. The Stations are conveniently located in the middle of the bikes. 
Right: Sketch model for the phone app.
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