Wordmark Redesign (DSGN99)

Rebrand a company using only tyographic elements.

Design a wordmark for a company of my choice. The goal of the project was to express the meaning, identity and tone of an entity only using typography.
Exploiting graphic opportunities within letterforms; evoking meaning through typographic elements; working with restrained typefaces —and with no external graphic elements—to reach maximum impact; explaining and supporting decisions to communicate a desired intent; attaining an awareness of typography in real-world applications.
Business card mock-up 
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