Originally launched as a small initiative to increase sign-ups for MyHealth—a health and wellness platform connecting patients with local providers—the Health Empowerment Day campaign quickly grew into a large-scale, multi-brand collaboration.
What began as a focused social media push evolved into a coordinated effort across several partner brands and their social channels. Working closely with my creative lead, I helped develop a suite of campaign assets inspired by the initial design direction. Despite a tight turnaround, we not only delivered all required materials on time but also produced additional creative variations that were so well-received they became part of the final campaign rollout.
Social campaign
Project Lead: Maya Chastain
Designer: Wenzdai Figueroa
Social campaign
Project Lead: Maya Chastain
Designer: Wenzdai Figueroa
Health Empowerment Day Stories posts.
Health Empowerment Day In-Feed post posts.
