Originally launched as a small initiative to increase sign-ups for MyHealth, a health and wellness platform connecting patients with local providers, the Health Empowerment Day campaign quickly grew into a large-scale, multi-brand collaboration.
What began as a focused social media push evolved into a coordinated effort across several partner brands and their social channels. Working closely with my creative lead,
I helped develop a suite of campaign assets inspired by the initial design direction.
Despite a tight turnaround, we not only delivered all required materials on time but also produced additional creative variations that were so well-received they became part of the final campaign rollout.
I helped develop a suite of campaign assets inspired by the initial design direction.
Despite a tight turnaround, we not only delivered all required materials on time but also produced additional creative variations that were so well-received they became part of the final campaign rollout.
Health Empowerment Day Stories posts.
Health Empowerment Day Stories posts.
Health Empowerment Day Stories posts.
Health Empowerment Day Stories posts.
Health Empowerment Day Stories posts.
Health Empowerment Day Stories posts.
Health Empowerment Day Stories posts.
Health Empowerment Day Stories posts.
Health Empowerment Day Stories posts.
Health Empowerment Day In-Feed post posts.
Health Empowerment Day In-Feed post posts.
Health Empowerment Day In-Feed post posts.
Health Empowerment Day In-Feed post posts.
Health Empowerment Day In-Feed post posts.
Health Empowerment Day In-Feed post posts.
Health Empowerment Day In-Feed post posts.
Health Empowerment Day In-Feed post posts.
Social campaign
Project Lead: Maya Chastain
Designer: Wenzdai Figueroa
Project Lead: Maya Chastain
Designer: Wenzdai Figueroa