Salesforce Connections is a conference designed to build better customer experiences with using the Salesforce Platform. The Salesforce Trailhead experience is based on its environment, so when creating the Connections Conference we paid close attention to its location. Research into everything about the Great Lakes was taken into consideration to create an environment that is authentic, beautiful, and conducive to creating a unique learning experience. As a jr. Art Director I supported the Lead Creative Directors in development and execution of Salesforce Connections Experience.
As part of the creative team I was involved in designing all aspects of the event. Trees, shrubbery, rocks and even carpet had to be considered to reflect the natural world around the great lakes. Another aspect that required careful attention to the creating the experience was furniture used throughout the space. Working extensively with an external interior designers we created specific environments for ancillary rooms outside the main conference room. The creative team shared responsibilities of creating the floor plans, and worked with the 3D designer for the renderings. I also oversaw the internal presentations that the client viewed weekly.
GEORGE P. JOHNSON CREATIVE TEAM
JORGE NARVAEZ | TIM MOHR | ERIC KIRCHNER | JACK CONNOLLY | WENZDAI FIGUEROA