Salesforce Connections is an annual conference designed to elevate customer experiences through the Salesforce platform. The event brings Trailhead’s immersive, environment-based branding to life, so when designing the Connections experience, we grounded everything in the unique natural beauty of its host region: the Great Lakes.
As a Junior Art Director, I supported the Lead Creative Directors in both the development and execution of the overall event experience. Extensive research into the Great Lakes region informed every creative decision, from the large-scale environmental design to the smallest decorative elements. Our goal was to build an authentic, inspiring, and immersive setting that enhanced learning and connection.
I was involved in designing nearly every aspect of the space; trees, shrubbery, rock formations, and even carpet textures were carefully selected to reflect the surrounding ecosystem. We collaborated closely with external interior designers to curate furniture and create themed ancillary rooms outside the main conference space.
Our creative team shared responsibilities in shaping floor plans, working with the 3D designer to develop accurate, engaging renderings. I also managed the internal presentation decks that were reviewed weekly by the client, ensuring that each touchpoint reflected the evolving vision and maintained consistency across deliverables.
GEORGE P. JOHNSON CREATIVE TEAM
JORGE NARVAEZ | TIM MOHR | ERIC KIRCHNER | JACK CONNOLLY | WENZDAI FIGUEROA