As the designer for the Skin Care Hub campaign, my goal was to communicate that skincare is for everyone by creating diverse and versatile assets that could be easily adapted by other designers, ensuring a cohesive and unified visual experience across the hub. The photo team captured striking images of individuals of all ages and races, authentically representing the diversity of the skincare community. I transformed and aligned the final images to the brand and created a series of collages for the website and social media, creating a cohesive visual identity for the hub. Additionally, I designed illustrated assets for the interactive skincare quiz, helping users navigate their routines in an engaging, personalized way that connected them to an emailer that provided more information. Beyond the main hub visuals, I developed supplementary assets that reinforced the campaign’s look and feel across multiple touchpoints, ensuring a unified and inclusive brand experience.
