The Lift Series was created to present fitness information in easily digestible, engaging visuals. Each image is a bold and energetic blend of photography and graphic illustration, designed to capture the core themes of fitness, performance, and motivation.
The visual style strikes a balance between playful and professional, which made it ideal for connecting with a modern, health-conscious audience that Visits Greatist. Vibrant colors, dynamic compositions, and clean illustrative overlays help break down complex ideas into accessible, bite-sized moments, encouraging the audience to learn, move, and stay inspired.
Project Lead: Mekhi Baldwin
Designer: Wenzdai Figueroa
Project Lead: Mekhi Baldwin
Designer: Wenzdai Figueroa