Healthgrades is a health and wellness website that connects patients with medical providers in their area. My role as designer was to create a variety of assets; including infographics, medical illustrations, newsletter redesigns, editorial illustrations, and marketing and ad design, collaborating with the SEO team to create content that met user needs while staying clear and accessible.
While at Healthgrades, I partnered with the marketing team to build consistent, year-round visibility and brand awareness through evergreen ads displayed across the site. I developed clean, easy-to-update designs that any designer could quickly refresh, ensuring long-term usability and efficiency. These ads delivered steady performance and maximized ROI without requiring constant adjustments. The campaign effectively targeted both patients searching for care and healthcare providers.
Evergreen ads for patients
Evergreen ads for providers
Accuracy and credibility are core pillars of the RVO Health brands. This is especially true for medical illustrations, where every detail must be precise to maintain user trust and ensure medical reliability.
