The Giving Campaign is a city-wide initiative that inspires San José employees to give back to the community through donations and volunteer work. With more than 300 local nonprofits and social service organizations to choose from, the campaign encourages broad participation and meaningful community impact.
Each year, the campaign is rebranded around a new theme. For 2018, the focus was sustainability, guided by the call to action: “A Sustainable Future Begins With You.”
To bring this theme to life, I developed a visual identity that blended Silicon Valley innovation, environmental sustainability, and the spirit of giving. A circuit board motif served as the central design element, symbolizing interconnectedness, technological roots, and the collective support that strengthens the community.
Deliverables included:
Campaign logo
52-page booklet
Poster
Bookmarks
A suite of digital assets for internal and external communications
