The Giving Campaign is a city-wide initiative designed to inspire San José employees to give back to the community through donations and volunteer work. With over 300 local nonprofits and social service organizations to choose from, the campaign encourages wide participation and community impact.
Each year, the campaign is rebranded around a new theme. For 2018, the focus was sustainability, anchored by the call-to-action: “A Sustainable Future Begins With You.”
I developed a visual identity that tied together Silicon Valley, sustainability, and the spirit of giving by using a circuit board motif as the central design element. This approach symbolized interconnectedness, innovation, and community support—all core to the region and the campaign’s mission.
Deliverables included:
A campaign logo
52-page booklet
Poster
Bookmarks
A suite of digital assets for internal and external use
