Branding for fictitious bike share company. Each Pedl bike is designed to function as a pay station and comes equipped with wifi enabled navigation which help prevent traffic accidents by people using phones as navigators. Special attention was used to give the bikes a unique look using 3D rendering software. The look of the bike is inspired by the company branding.
Left: Logotype description, as well as color swatches. Right: Pattern application and inspiration
Left: Bikes function as pay stations. The Stations are conveniently located in the middle of the bikes.
Right: Sketch model for the phone app.
Right: Sketch model for the phone app.