Branding for fictitious bike share company. Each Pedl bike is designed to function as a pay station and comes equipped with wifi enabled navigation which help prevent traffic accidents by people using phones as navigators. Special attention was used to give the bikes a unique look using 3D rendering software. The look of the bike is inspired by the company branding.
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/65340e82314b8b3ac6f5e7b6e5764c5b/d7efed99b474dfe2648edfab86a780f2d36ffda926b6bd768153f2b31221703e3cd2ada1cc4d2ce6_rw_1920.png?h=b3124c748d1fdc8c09cfbbb977501368)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/65340e82314b8b3ac6f5e7b6e5764c5b/10010f96a97f2eb29e855a78c0d92bfb564cb822ad9fa4a2a64f8bf1759dbb7259b63a41f48acb35_rw_1920.png?h=74b2e5f7b673c86bf35704aaeffe558d)
Left: Logotype description, as well as color swatches. Right: Pattern application and inspiration
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/65340e82314b8b3ac6f5e7b6e5764c5b/905a183a0461f66dc7e9e3d1edbb3bd6bf58fb505dd6a5f040a2467f8f8b9bc91bbca4bb3d5ebd4f_rw_1920.png?h=dd8619b2b791337322727e9d02fe4086)
Left: Bikes function as pay stations. The Stations are conveniently located in the middle of the bikes.
Right: Sketch model for the phone app.
Right: Sketch model for the phone app.