The African American/Black Student Success Center at San Jose State University required branding and marketing materials to raise awareness both on and off campus. For the logo, I approached the design thoughtfully, drawing on research and conversations with staff to guide key decisions. The color palette was inspired by African American and Black artwork connected to the Pan-African diaspora, while the typeface pays homage to the iconic “I AM A MAN” poster from the civil rights movement, creating a design that is both meaningful and visually impactful.
