The African American/Black Student Success Center was recently created at the San Jose State campus. Branding and on Campus Marketing materials were needed to promote the center not only at SJSU, but off campus as well.
Careful considerations was taken with the design of the logo, after some research and conversations with various staff, the colors chosen were taken from imagery used in African American/Black art work that connected with the Pan-African diaspora. The typeface used reference the the famous "I AM A MAN" poster seen during the civil rights movement.
